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Sell Workout Plans Online
Sell workout programs online from a single platform. Publish your program, accept payments, deliver it through your branded app, and manage purchases, client access, and delivery automatically – without stitching together multiple tools.
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The Right Way
Starting an Online Personal Training Business
Selling workout programs online gives you a way to earn beyond one-to-one coaching. A single program can be sold repeatedly without creating more coaching hours.
Many trainers still deliver programs through PDFs, cloud storage links, manual payment requests, and email. The workout itself may be excellent, but the buying experience often feels disconnected.
As your business grows, FitClients keeps program delivery, automated payments, client access, and workout tracking in one connected platform.
Structured program delivery
Reliable billing (one-time and subscription)
Automated client access control
Real-time workout tracking
Professional customer experience
How It Works
New fitness experience for everyone
Your own program page
Every program gets its own sales page, optimized for search engines (SEO) and easy sharing. Clients can learn about the program, purchase it, and access it immediately after checkout.
iOS & Android app delivery
Purchased programs appear instantly in the FitClients mobile app, ready to start right away.
Interactive workouts with video
Clients complete workouts directly in the app while logging sets, reps, weights, and workout history.
Automated payments & invoicing
Stripe handles checkout, tax calculations, and invoice generation automatically. You get paid. Your clients get a receipt.
One-time & subscription billing
Offer individual programs, recurring memberships, or both. Switch between one-time purchases and subscriptions whenever you need.
Automatic access management
Client access is automatically granted after successful payment and revoked if a subscription ends or payment fails.
Client progress tracking
See who’s completing workouts, where clients stop progressing, and how engagement changes over time.
Multi-language support
Offer your programs in multiple languages for clients in different countries.
Your Pricing
How Much Should You Charge for a Workout Program?
You can choose between different pricing models to fit your coaching business. Select one-time purchases for clients who prefer to pay once, or set up recurring subscriptions for steady income. FitClients allows you to easily manage both options from a single dashboard.
Mix one-time purchases, subscriptions, and upsells from the same dashboard.
One-time payments
Recurring subscriptions
Upsells into personal training
Tiered program access
The Real Cost of Selling Workout Plans
Most advice on how to start an online personal training business sounds simple – until you look at the stack. Building your own setup usually means paying for multiple services and spending weeks connecting and maintaining them.
Hosting + domain
Membership plugin
Email platform
Video hosting
Mobile app delivery
Setup time
Ongoing maintenance
Do It Yourself
The stack of plugins
€3400
year-one cost
€180/yr
€400/yr
€240/yr
€180/yr
No native app
3+ months
Plugin fixes
Included
The all-in-one app
€25
per month
Included
Built-in
Not required
In-app library
iOS & Android
30 mins
Zero
Common Questions
How to sell workout plans online without sending PDFs?
Create your workout program inside FitClients, publish it, set a price, and share the program link. After payment via Stripe, the client automatically receives instant access to the FitClients app. No manual delivery is required. Delivery is instant and fully automated. Clients open the app on iOS or Android and find your program ready to start.
Can I sell subscriptions?
Yes, subscription payments are processed automatically via Stripe. Access is renewed after a successful payment and can be automatically removed if a payment fails.
How much should I charge for a workout program?
Usually, the pricing depends on three things: the depth of the program, the strength of your positioning, and who your target client is. As a general benchmark:
- Entry-level workout plans: €27–67
- Premium 8–12 week programs: €97–197
- Subscription memberships: €29–79/month
The advantage of FitClients is that you can test different price points and billing models without rebuilding your infrastructure – switch a program from one-time to subscription at any point.
Can clients track their workouts inside the app?
Yes, clients can log sets, reps, weights, and completed workouts directly in the app, making it easy for both the coach and the client to follow progress.
Does the system handle taxes and invoices automatically?
All payments are processed through Stripe, which supports automatic tax calculation in eligible regions and generates invoices for every transaction. You don’t need a separate invoicing tool or manual bookkeeping for individual sales. Clients receive a payment receipt automatically after purchase, and your transaction history is available in your Stripe dashboard. For VAT-registered coaches selling to EU clients, Stripe Tax can be enabled to handle VAT for digital goods.
